No need for any introduction here. One of the fastest grown dindigul style restaurant franchises in Chennai. Well built brand image. The colour RED is now easily associated with this brand, along with coke, KFC etc (from a Chennai perspective).
Quite a lot of people used to call themselves "Thalapakattu Biriyani", "Thalapakatti biriyani" etc. This was the scene in chennai a few years back. But now this restaurant is easily distinguishable. Now "THALAPAKATTI" means only one chain and it is popular. And also with an excellent choice of celebrity to endorse the brand, they have ensured proper reach and have indeed struck gold. People now easily remember this biriyani as the one Sharath kumar eats. (Remember, this is one of the most apt and suitable choices, unlike the ones like where Namitha endorses TMT bars for construction etc).
Coming to the point..
The biriyani is strictly Dindigul style. Made with 'jeeraga samba' rice, small in length (1/3rd to 1/4th of that of a standard basmathi rice).
The biriyani is quite spicy. It is not too moist but not too dry either. One of the unique quality about all dindigul style biriyanis is the colour. it is proper brown. My advice would be to go for the mutton biriyani than the chicken. Simple reason - sometimes the breast piece turns out to be pretty hard and dry in this type of biriyani and that could be a buzz kill. Of course again, that's only my opinion. Usually it is served with onion raita and non veg gravy.
The USP of this biriyani is not the cooking time or process etc, but the spices and the rice used. It is a little pricy thou, being an AC restaurant and all. Each plate (a standard 'half') cost around 170 rupees, +/- 20, depending on whether you go for chicken or mutton or special varieties.
But as far as this restaurant is concerned, one doesn't simply just order the biriyani. They have a whole list of other items too. Sides varying from mutton chukka to seafood. but the biriyani is religiously ordered as the standard main course item. I usually go for their mutton biriyani along with 'thalapakatti special fish fry'.
My rating: ★★★★★★☆☆☆☆
How to reach there: Google it and you will get at least 15 results for Chennai alone. This is a multi outlet restaurant chain. and the food, ambience etc are more of less the same everywhere. I find the taste also to be consistent.